The benefits of digital marketing tools

Traditional marketing is hard work both before and after launching a campaign. Using digital marketing tools might make marketing just a little bit easier!

Traditional marketing is hard work both before and after launching a campaign. Using digital marketing tools might make marketing just a little bit easier!

Digital marketing communication tools

Nothing worse than working on a computer and doing all the work manually. What’s the use of the computer then?

A good marketer knows how to use the power of 1’s and 0’s to his advantage and will use digital marketing planning tools like Buffer or Hootsuite to plan his posts in advance, so that he’ll have time for more urgent things during work hours.

DrumUp will help you find great articles to curate into your social media schedule, and MissingLettr will assist with reposting your created blog posts on your social media channels.

Finish it up by using Canva to help you create visuals to upgrade your content marketing.

Communication is bi-directional!

So don’t forget to use tools like TweetDeck or Brand24 to monitor the interwebs for mentions of your brand, or just random blurbs that could interest you.

Digital marketing analytics tools

Google’s digital marketing tools are absolutely nothing to sneeze at!

You can very easily use their Campaign UTM link builder and analyze your links with Google Analytics to monitor your inbound marketing better. Google’s Adwords has a built in conversion tracking system if you connect it to your Google Analytics platform.

Talking about conversion tracking, MailChimp will monitor and report about e-mail campaigns opens and link clicks, so that you can verify how the campaign went.

It doesn’t end here though

Follow my Pinterest board where I collect great digital marketing tools that I find while exploring the interwebs.

You can find an awesome digital marketing tools list on Sprout Social’s blog (which is another great digital marketing tool for small businesses who need an all around app for their social media marketing).

Did I miss anything? What are your favorite digital marketing tools and techniques? Make sure you let us know in the comments section!

Traditional marketing is hard work both before and after launching a campaign. Using digital marketing tools might make marketing just a little bit easier!

Author: Shay Stibelman

Digital marketing consultant in Milan, Italy. Born in Israel, raised in Germany by Russian parents.

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