3 new social commerce shopping features by Pinterest

Find out about the new ways to navigate Pinterest in this quick look through their 3 new features.

Find out about the new ways to navigate Pinterest in this quick look through their 3 new features.

The next step: More Ideas

“How to wear it” is the title of the transition to the next feature.

After finding out about a certain product you’re interested in, Pinterest will give you suggestions about the same product.

Pinterest's More Ideas feature
Pinterest’s More Ideas feature

Scrolling a little downwards, after clicking on the highlighted product, or on the white circle on the main pin, will show you a list of pins that could go well together with the highlighted item.

Ways to mix and match clothes and accessories, how to enhance a plate, or finish up a design for your space. All taken from the amazing curated database of pins that Pinterest has.

And as if that’s not enough

Pinterest continues to lead the way with image recognition software adding this magical lens to their app:

The Pinterest Lens new image recognition feature
The Pinterest Lens new image recognition feature

This new way of recognizing objects could be called the evolution of the old Google Goggles, but mixing that into the vast pin database will bring out a great collection of pins in which the same keywords appear.

Shopping, easter egg hunt and design collections or sale can all be amazing uses for this great new feature which I’m sure you’re as excited about as I am.

Find out about the new ways to navigate Pinterest in this quick look through their 3 new features.

Author: Shay Stibelman

Digital marketing consultant in Milan, Italy. Born in Israel, raised in Germany by Russian parents.

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