4 examples how to do publicity on social media and 2 how not to

Publicity stunts are all around us. Sometimes we’re aware, sometimes we aren’t. Get with the trend, but be aware and do your research.

Publicity stunts are all around us. Sometimes we're aware, sometimes we aren't. Get with the trend, but be aware and do your research.

Wendy’s trollololling around

The fast food chain Wendy’s has let an internet troll into their Twitter account and has created such a buzz, that people tagged them just to get roasted.
wendys twitter troll wendys twitter roast

Last but not least: Pizza

Pizza Hut and Domino’s have long been the crowd favorites among the young social media users, especially since you can order a pizza on Twitter.

Domino’s even lets you order a pizza simply by tweeting the pizza emoji.

Pizza Hut, on the other hand, has used Kanye West’s fame by doing some tweeting of their own, trolling him for a while.

pizza hut kanye west tweets

The fine print

Be really, really cautious when quickly replying to your followers on social media, and make sure you know exactly what you’re talking about. Especially when mentioning memes in your responses. Sometimes a meme, a trending hashtag or an image can have a completely different meaning from what you initially thought it meant.

Just like DiGiorno’s tweet using a trending hashtag which had completely different story behind it.

digiorno whyistayed hashtag gaffe digiorno whyistayed apology tweet

Final thought

Using social media to viralize your publicity stunt can be very successful, especially if you have a good idea.

Make sure you do your research before going into your planning, and as a good marketer, always know everything.

tmnt 911 poster

Now, remember our premise? What was the ROI for these actions? Have the above mentioned marketing agencies/departments actually managed to hit their target audience with these actions or was it all fluff?

Publicity stunts are all around us. Sometimes we're aware, sometimes we aren't. Get with the trend, but be aware and do your research.

Author: Shay Stibelman

Digital marketing consultant in Milan, Italy. Born in Israel, raised in Germany by Russian parents.

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