What does the term digital marketing mean exactly?

How can you start working on your digital marketing without first having a plan? And what strategy will you use? What!? You don’t know what it means???

How can you start working on your digital marketing without first having a plan? And what strategy will you use? What!? You don't know what it means???

So wait, what was that about a digital marketing plan?

The digital marketing plan is basically your play-by-play handbook and go-to guide for when things go awry.

It’s where you decide what you’re aiming for (which is super important to define at the very beginning), and will also let you define what strategies you will use and when.

The digital marketing plan also withholds information about the tone of voice you will use, the content type you will create and curate.

Is there anything else I should know about my digital marketing?

Of course!

There are tons of things, which I will write about and try to explain and analyze with you as we get deeper into the complexities of the human mind.

Or simply put, how to convince people into clicking your “shut up and take my money” button.

For now, all you gotta remember is:

  1. Your strategy will be one of the five promotional marketing strategies.
  2. Your plan will be something you’re gonna have to work hard on before doing anything else.
  3. Social media is only a channel. It’s not a world. Don’t over complicate it.

If you’re lost anyway and need a quick tip, contact me, or ask away in the comments.

How can you start working on your digital marketing without first having a plan? And what strategy will you use? What!? You don't know what it means???

Author: Shay Stibelman

Digital marketing consultant in Milan, Italy. Born in Israel, raised in Germany by Russian parents.

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