How to advertise on Facebook in 3 easy steps

If you ever wondered how to advertise on Facebook, this is the post for you. Learn the 3 easy steps to great Facebook advertising to maximise conversions.

If you ever wondered how to advertise on Facebook, this is the post for you. Learn the 3 easy steps to great Facebook advertising to maximise conversions.

The third step: Create and position your ad

Facebook post creation
If you chose to promote a post, you can choose whether to create it from scratch or to use an existing post from your feed.

The Facebook ad is basically a post that thanks to a marketing budget, is shown to users, increasing your post reach. Since the big reach reduction a few years back, organic reach has become quite miserable, and now Facebook is a pay-to-play environment.

Since Facebook is the only one dictating the rules to how to advertise on Facebook, they also decided that there is a text-overlay rule you have to bend to, so that you ads won’t be too informative, and text will pass through their language filters and database.

Out of the kindness of their heart they have released a text-overlay checker tool, to make sure your paid reach isn’t hurt by your ad graphic.

After choosing your graphic and text, you are asked to choose where the post will appear.

Facebook ad positioning
Choose where you want your ad to appear inside the Facebook microcosmos.

There are a few positions where your ad can appear:

  • On the news feed
  • On the right ads column
  • As an instant article
  • Inside Instagram (with a few exceptions depending on your CTA button)
  • The Facebook Audience Network

Each of those will be chosen automatically by Facebook’s ad engine, unless you specifically disable any one of those.

Bonus tip: learn how to advertise on Facebook for free

Facebook will charge you for every click or visualisation of your ad, depending on the advertising strategy you’ve picked. What this means is that your post reach will only increase if you pay for it.

But what if I told you there’s a way to override this limitation?

Author: Shay Stibelman

Digital marketing consultant in Milan, Italy. Born in Israel, raised in Germany by Russian parents.

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