How to sell your crap online

Too many online stores sell crap. Too many crappy online stores try to sell good products, but carts get abandoned and poor marketers don’t understand why.

How to sell your crap online

How dare you call my products crap?

I didn’t. You just did.

I’m just gonna tell you how to sell your crap online, and how not to sell it.

There we go again, magic solutions to common problems

Oh no, no magic solutions, just common mistakes explained, so you can avoid them. Without costly books, overpriced conferences or the need to subscribe to my newsletter. How’s that for weird ass marketing?

The main problem nowadays is that too many agencies and freelancers make bad websites to people who don’t know any better, so the end result is a bad online experience.

Non-mobile-friendly, slow and uncomfortable websites are flooding the web and are ruining what could be a perfect alternative to the brick-and-mortar store.

So let’s see where the problems lie:

Mobile unfriendly-ness

That right there is one of the main culprits. Going online on our mobile phones we require information, and we require it now. Google coined the term Micro Moments in order to better define what goes on in a user’s head when accessing the internet for that piece of info, quick video or instant acquisition.

If your website is not useful on a phone, it will be navigated away from, and you will miss so many conversions it’d make you cry if you knew how many.

The solution: Get your mobile ducks in a row. Check out Google’s Mobile Friendly Test service and see whether or not your website has what it takes in order to be accessed easily from a tiny little glass screen and a huge thumb.

Author: Shay Stibelman

Digital marketing consultant in Milan, Italy. Born in Israel, raised in Germany by Russian parents.

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