The AIDA model in Social Media Marketing

The marketing world is so vast that we need acronyms just to remember all them rules! This time I’m looking at the AIDA model from a social media POV.

The marketing world is so vast that we need acronyms just to remember all them rules! This time I'm looking at the AIDA model from a social media POV.

AIDA is all about conversion

But conversion does not necessarily mean clicks to your website, even though your main goal on social media is to convert fans into leads.

With the advent of social commerce and online shopping, the AIDA model in social media is actually even more sought after now that conversions on social media area more horizontal than vertical.

That said, with the right strategy, enough research and some A/B testing, the AIDA model will be easy to achieve and should help you boost your conversions sky high.

Nothing more than a marketing schtick?

Even so, remembering a few key ingredients is never a bad thing, and using acronyms might be goofy but if it gets the job done…

A. Attention – capture your audience with intriguing copy and eye catching graphics and photography.

I. Interest – make sure your posts are being seen by the right people so that advertising budget is not wasted. Use your social media’s interest filtering for that.

D. Desire – deliver honest and useful offers and information, otherwise even an award-winning photograph won’t help you achieve a conversion.

A. Action – write clear and direct call to actions, try to guide your visitor through your marketing funnel and measure, measure, measure.

Got any AIDA success stories? Share them with us in the comments section.

Still not sure how to apply the AIDA model into your marketing efforts? Give me a shout!

The marketing world is so vast that we need acronyms just to remember all them rules! This time I'm looking at the AIDA model from a social media POV.

Author: Shay Stibelman

Digital marketing consultant in Milan, Italy. Born in Israel, raised in Germany by Russian parents.

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