Repurposing content – Reduce, Reuse & Recycle

Don’t let your content calendar get the best of you. Strategise and make sure you’re repurposing content for best performance!

Don't let your content calendar get the best of you. Strategise and make sure you're repurposing content for best performance!

What does repurposing content mean?

Repurposing content means that you’re not posting content only once, but reusing it on different channels, maybe even for different uses. Let’s learn about how to strategise on that.

Right off the bat, a couple of examples to get us going

Example #1

The obvious one would be repurposing your Snapchat content, since it disappears after 24 hours. You’re probably investing some time in it so you’ll want to show it off to people who don’t follow you on Snapchat (yet). Repurposing content is the perfect strategy for advertising your Snapchat account.

Example #2

Live video is great material for repurposing content. Each and every live video you’re doing could potentially be reused wherever you want, with some programming about what you’re gonna do in the live video and where it’s gonna end up.

Example #3

Blog posts can be published much more than once, according to their success rate. Repurposing content is a great solution for continual earning on your work and time invested in writing blog posts. Use a Saas like Missing Lettr to help you out with the republishing, saving you tons of time and the headache of remembering to do it.

Author: Shay Stibelman

Digital marketing consultant in Milan, Italy. Born in Israel, raised in Germany by Russian parents.

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