The importance of digital marketing ads

Digital marketing ads are useful but not always easy to understand. Let’s explore digital marketing ads together, starting with this first chapter.

Digital marketing ads are useful but not always easy to understand. Let's explore digital marketing ads together, starting with this first chapter.

Let’s get back to ads, shall we?

So we’ve learned what ads can do for us, but how exactly do I get them to work for me?

You pay of course, and ad payment is basically divided into two main categories:

CPC
or, Cost Per Click: You pay each time someone clicks on the ad. The user is potentially interested in your ad and therefore worth the payment.

CPM
or, Cost Per Mille: You pay for every thousand times the ad is shown. You might even get a thousand clicks and still pay only once for the thousand visualisations.

Putting it all together

  • Choose the right ad format for the channel you want to find new clients on.
  • Find the strategy you want to use, whether CPC or CPM to gain more clicks and optimise your budget.
  • Monitor and analyse your digital marketing ads’ performance to make sure you made the right choices, and adjust accordingly.
  • Learn from your past choices and make better ads with time.

Got any specific questions about digital marketing ads? Write them in the comments section, or contact me directly.

Digital marketing ads are useful but not always easy to understand. Let's explore digital marketing ads together, starting with this first chapter.

Author: Shay Stibelman

Digital marketing consultant in Milan, Italy. Born in Israel, raised in Germany by Russian parents.

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