The importance of digital marketing ads

Digital marketing ads are useful but not always easy to understand. Let’s explore digital marketing ads together, starting with this first chapter.

Digital marketing ads are useful but not always easy to understand. Let's explore digital marketing ads together, starting with this first chapter.

Let’s start ad the beginning

We have a variety of marketing methods when we look at traditional marketing schooling. Let’s explore the digital marketing ads today!

First: What are digital marketing ads?

While traditional ads are more or less like a pigeon sent into the open air, hoping it will come back with an olive branch, digital marketing ads would be the same pigeon, with a heat seeker and a mobile phone.

In traditional marketing, one of the most common methods is advertising, without going into specifics, it could be via radio, TV or a simple printed ad in a local newspaper.
Digital marketing ads can have the same formats, audio, video or image, but have a little something-something more than traditional methods. That little something-something, is data.

Data about where the ad had been seen, by whom, how many times and whether or not it had been clicked. Together with website analytics (like Google Analytics) one can even figure out whether a recently acquired product or service is thanks to an ad or not. Can this be known through traditional marketing methods? I think not!

Tell me more about this data voodoo

Knowing whether or not an ad is bringing in clients, can help you optimise your budget when programming your next campaign.
Heck, knowing whether or not an ad is bringing in clients in real time can help you optimise your budget while the ad is still running!

This data comes with a price, of course. It requires you to allow your third-party digital marketing ads manager to collect this data and therefore the person who clicks on the ad, needs to permit the use of cookies. Cookies, as well as not being as tasty, are not as innocent as their chocolate-chippy relatives. They collect a person’s navigation history, the supplied information and other data the website or web-service owner are interested in. All legally and all with the best interest of the user in mind, in order to create the best surfing experience.

Author: Shay Stibelman

Digital marketing consultant in Milan, Italy. Born in Israel, raised in Germany by Russian parents.

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