Your brand could create a hashtag to keep a conversation grouped together, so that people following that hashtag can join in. It could be for an event, a marketing campaign or just a product or location.
A hashtag gives a theme to a phrase or image, so adding one could easily explain a notion or even turn it around humoristically.
Tips for using the right hashtags
Even though there are different uses for hashtags, here’s a few tips to choosing them:
- Make sure you’re using a well known hashtag so people can find your post, by seeing how many posts already sport that hashtag.
- Join in on Twitter conversations that use a hashtag and get yourself in the know.
- Scour Instagram and see what hashtags are being used, copy the ones you might need to use into a notepad and copy-paste them when needed.
- Make sure you don’t have any typos. A wrongly written hashtag won’t work.
- When inventing a hashtag for a campaign, keep it short, so as to not hog a tweet’s 140 character limit.
Share your favorite hashtag strategies with us in the comment section, or contact me for some brainstorming!