What you & McDonald’s have in common – brand experience

Stop asking if they want fries with that. They can get those anywhere. Be unique, offer something special. Make the brand experience more-than-awesome!

Stop asking if they want fries with that. They can get those anywhere. Be unique, offer something special. Make the brand experience more-than-awesome!

We both have awesome milkshakes?

No, what I’m referring to is actually something very basic that not everybody thinks about when they hear the name McDonalds. I’m talking about the brand experience, what someone feels or lives when coming in contact with your brand.

The brand what-now?

The experience one lives when thinking about your brand. The customer experience, but in reference to the brand itself, before even coming in contact with the first representative.

What most brands are trying to sell you is actually the experience itself, because as most restauranteurs know, it’s all about getting the customer to come back and invite¬†his friends.

It’s about having a customer have such an awesome experience with our brand that the first thing they think about when they require a service concerning our offering, is our brand (And vice versa!).

So what does McDonald’s have to do with anything?

Well, the mere fact that when you read McDonald’s or hear it pronounced, you’re immediately thinking of a product of theirs which you love the most. The cheeseburger, the fries, the shakes, or in my case, the nuggets! You smell the fried air around the restaurant and you are immediately brought to think of your favorite McDonald’s product.

And as Totran Radke stated in her article about what brands actually sell, McDonald’s is selling a brand experience to be shared with someone, most likely your family. Whatever your situation is, it’s super easy to grab their product from a distributor (or buy a burger from a restaurant), which is something you can do on a whim simply seeing the golden arches logo and feeling the craving building up.

Author: Shay Stibelman

Digital marketing consultant in Milan, Italy. Born in Israel, raised in Germany by Russian parents.

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