The secret power of Pinterest

Let me tell you about the secret power of Pinterest, and how you could harness it to vastly boost your sales!

Let me tell you about the secret power of Pinterest, and how you could harness it to vastly boost your sales!

So what’s so secret about Pinterest?

First off, what many do not know, is that Pinterest is one of the major referring social media networks to business websites. Another awesome point I’m gonna shock you with right off the bat is that 88% of Pinterest most followed influencers have purchased a product they pinned, and 49% of pinners have purchased five or more products they have pinned or repinned. But that’s not the secret power of Pinterest.

Ok, I’m listening

If you’re into selling your products or get people to sign up for your services, you should definitely be on Pinterest. What that means is that you will have another place to shamelessly advertise your stuff. The caveat here is that you’re gonna have to do some actual work.

Most social media channels, right now, are very aesthetic, meaning that images will get your audience’s attention, and great images will get them to interact. Standing out in a sea of images is not easy, so you really have to step up your game, and perhaps even hire a set designer and photographer to create an amazing portfolio of your wares.

But why should I do that, if I already have a website?

Great question, greater answer: What is kinda blocking you on your website is that you have to follow certain standards, categorising your products in a certain way, so that visitors will find a product quickly and easily.
This is not a bad thing, but what we sometimes like to do is browse. We like to mix and match things and just look at products and how they would work with other products. A feat hard to achieve when you’re looking at the “Mens – Shirts” category of your e-commerce website.

Pinterest, on the other hand, gives you the freedom to go crazy and create boards according to different themes. It’s not a negative issue if you feature the same pin on different boards. You could, for example, have a kids summer shirt featured on a beach look board, a picnic look board and a casual summer look board.

Author: Shay Stibelman

Digital marketing consultant in Milan, Italy. Born in Israel, raised in Germany by Russian parents.

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