Keeping up with trends – 4 quick tips and a case study

Make sure you are always on your audience’s minds and lips by keeping up with trends and using popular hashtags.

Make sure you are always on your audience's minds and lips by keeping up with trends and using popular hashtags.

Make sure you’re keeping up with trends to stay on people’s minds (and lips)

I personally love this strategy, because you get to really get creative and break out of the usual methods you might use while generating content.
Another awesome reason for absolutely loving keeping up with trends is that there are some really funny or creative posts out there, so researching them is really fun(ny) as well!

A hugely successful Twitter account that does that magnificently is Oreo (yes, the cookie), which is rocking its social media channels each and every single time with trendy, up-to-date and genuinely funny graphics and copy-writing.
What they do, basically, is take an on-going trend and find a way to involve their product in it, even if it has nothing to do with it at all.

Google also have gained a great reputation of milking the April fools trend to the last drop by creating ingenious (and elaborate) productions and web-app easter eggs. Of course they don’t really need to do that for brand awareness, what they’re really doing it for is their online community, to strengthen bonds and create new ones.

What we can learn from that

A quick jump outside our comfort zone, or simply outside the box, will go a long way for your brand on (and off) social media, showing your audience a more whimsical and friendly side, helping them to get closer and press that Like or Share button.

In case you’re a brand new business trying to spread the word about your existence, this is a great method to also show you’re human and are approachable. Of course you should try to keep a genuine level of humor, since you’re gonna have to stick with it throughout your entire social media strategy’s humoristic posts.

In case you’re already known and are struggling with being the market’s choice amongst your competitors, creating a friendly image and keeping up with trends so that you’re making sure your followers share that image of yours, will majorly help that message get out there.

Author: Shay Stibelman

Digital marketing consultant in Milan, Italy. Born in Israel, raised in Germany by Russian parents.

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